YugaLabs’ recent acquisition of talent has set the NFT and blockchain communities abuzz, and rightly so. The new Vice President, Michael Ghory, boasts a resume that reads like a who’s who of the retail world. Former stints at athletic juggernauts Nike and Adidas, and the luxury brand Coach, only scratch the surface of his extensive experience in the industry.
Michael is not just a seasoned veteran in the retail world; he’s a maestro in brand development. Over a decade spent at the helm of iconic brands like Coach, Adidas, and Nike has equipped him with unparalleled skills in brand nurturing and development. Through his tenure, he’s come to deeply value craftsmanship and brand integrity. These qualities, combined with his innovative thinking, have positioned him to serve consumers in ways many can only dream of.
His impressive titles and roles have ranged from Director of Product Merchandising to leadership positions in various facets of the retail and apparel ecosystem. With broad expertise spanning global merchandising, design, marketing, corporate strategy, product management, retail, e-commerce, wholesale, product development, sustainability, and more, he’s a holistic thinker. Michael’s multifaceted knowledge of the operational nuances of the retail and apparel sectors ensures that he brings a 360-degree perspective to any team.
In his new role at Yuga, Michael has been christened the Vice President of Apparel and Lifestyle. Given his track record, it’s not hard to foresee a revolutionary transformation in the merchandise, fashion, and retail dimensions of YugaLabs. With the integration of Michael’s expertise, the BoredApeYC community can undoubtedly anticipate some trendsetting merchandise, intriguing partnerships, and a rejuvenated brand direction.
The new VP of @yugalabs , Michael Ghory, comes from Nike.
Before that he was at Adidas and Coach. Wow!
An incredibly great addition to the Yuga team and likely start of the new strategic direction of merchandise, fashion, and retail.
With over a decade of experience at… pic.twitter.com/Zr7Zf1FfPn
— Professor John Keeting (@ProfKeeting) August 28, 2023
In the pulsating world of NFTs, where art, technology, and innovation intersect, individuals like Michael Ghory are the bridge to the future. It’s not just about bringing expertise but about shaping the NFT landscape in groundbreaking ways. Michael, the NFTCulture community warmly welcomes you. Your journey at YugaLabs promises to be one of evolution, innovation, and trailblazing feats. Here’s to new horizons!
TL;DR: Michael Ghory, with extensive experience from brands like Nike, Adidas, and Coach, joins YugaLabs as the Vice President of Apparel and Lifestyle. His expertise promises innovative merchandise, unique partnerships, and a refreshed direction for BoredApeYC.