YG PLUS, a subsidiary of YG Entertainment, has unveiled an exciting development for global K-pop sensation BLACKPINK on, you guessed it, Roblox! On August 25, BLACKPINK THE PALACE, an immersive fan hub, launches on Roblox.
The grandeur of this announcement lies in its promise to unite fans, known as BLINKs, worldwide on the dynamic platform of Roblox. This platform, embraced by millions daily for its immersive engagement, becomes the stage where BLACKPINK devotees revel in their shared love for the band.
- YG Entertainment’s subsidiary, YG PLUS, reveals BLACKPINK THE PALACE. This is an immersive fan hub on Roblox on August 25.
- The virtual space brings BLACKPINK fans worldwide together to connect, party, and experience the band’s essence through interactive zones.
- Created by metaverse studio Karta, the fan hub offers avatars of all four BLACKPINK members. It also offers dynamic spaces inspired by music videos, and ongoing updates for year-round engagement.
BLACKPINK On Roblox: Explore THE PALACE!
Step inside BLACKPINK THE PALACE and a world of boundless interaction with the band awaits. From mingling and socializing with fellow fans to diving into the essence of BLACKPINK through carefully crafted spaces inspired by their iconic music video scenes, the experience is electrifying. Furthermore, fans can delight in exploring the band’s favorite elements – from digital fashion to signature choreography.
Crafted in partnership with metaverse studio Karta, BLACKPINK THE PALACE represents the band’s inaugural immersive venture on Roblox. Moreover, the excitement doesn’t stop with its launch. The continuous updates throughout the year keep BLINKs engaged and entertained.
Interactive adventures and challenges add another layer of excitement to the experience. Picture-perfect moments with avatars of band members, a regal throne room to explore, and in-experience currency to personalize spaces for BLACKPINK-themed parties are some of the thrills on offer. Venture below the palace to wield a BLACKPINK lightstick-shaped hammer, smashing crystals to amplify your in-experience arsenal.
As Hyojung Lee, Head of IPX Division at YG PLUS, exclaims, “BLACKPINK THE PALACE welcomes fans to a stunning virtual domain where they can revel in the world of BLACKPINK unhindered by time and space.” The immersive hub also offers the surprise element of avatars representing all four members – JISOO, JENNIE, ROSÉ, and LISA.
A special treat awaits early birds. Specifically, those who join BLACKPINK THE PALACE within the first 24 hours will also be awarded a unique badge, proudly displayed on their Roblox profiles.
BLACKPINK is a 4-piece band consisting of JISOO, JENNIE, ROSÉ, and LISA. They emerged as a powerhouse girl group from YG Entertainment in 2016. Since then, they have captivated the globe with significant milestones. These include headlining the Coachella Festival in 2023. Dominating YouTube with over 90 million subscribers, BLACKPINK’s influence continues to soar. Collaborations with global pop stars and their roles as ambassadors for eminent fashion and beauty brands further solidify their iconic status.
Conceived by the acclaimed metaverse studio Karta, BLACKPINK THE PALACE is a crowning achievement in the studio’s repertoire. Karta also specializes in crafting bespoke metaverse experiences, bridging the gap between artists and their fervent fans. This fan hub signifies yet another stride towards bringing BLACKPINK admirers closer to their idols.
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