Yuga Labs‘ hunts down top talent yet again, scouting out its newly-appointed VP of Apparel and Lifestyle, Michael Ghory, who has a career history in retail worth boasting about. Previously working for industry-leading juggernauts, Nike, Adidas and Coach, Ghory is not a typical retail veteran; he’s a mastermind of brand growth.
Thanks to Ghory’s extensive expertise in novel strategies for big brands, the newly appointed leader is poised to enhance the NFT brand’s consumer engagement in ways the team could only dream of.
New addition to the Yuga team
Michael Ghory comes from Nike, Adidas and Coach
He will serve as Vice President of Apparel and Lifestyle at Yuga
“My expertise is in creating, owning, and championing global apparel businesses, including overall strategic and creative… pic.twitter.com/HOkPUrt7tC
— Tenacious.eth (@TenaciousEth) August 28, 2023
Retail Maestro to Enhance Yuga Labs
As part of Nike’s Converse operation throughout the past five years, Ghory boosted business strategies that contributed toward the sports brand’s best financial year ever. He assisted in rejuvenating the famed Chuck Taylor line, diversifying the product portfolio, and connecting with consumers through numerous cultural movements.
Before this, Ghory took on the role of Fashion Channel Director at Adidas for two years, crafting long-term objectives that boosted remarkable market share increases and sales growth. Effectively managing a hefty marketing budget, he innovated consumer experience and established fruitful affiliations with critical accounts like KITH.
At Coach, Ghory successfully led the debut of the men’s footwear line and was a linchpin in the brand, winning the CFDA Accessory Designer of the Year award in 2016. He displayed expertise in trend forecasting, assortment architecture, and team management, dramatically enhancing Coach’s brand aesthetics and product margins.
Considering Ghory’s illustrious career, it’s safe to assume that his influence will garner pioneering changes in Yuga’s fashion and merchandise. Yuga’s celebrated NFT projects — The Bored Ape Yacht Club, CryptoPunks, Meebits, and the Otherside, among others — can anticipate new enticing offerings to boost strategic partnerships and replenish brand identity.
The new Yuga Labs VP serves as an essential link regarding what comes next. Besides contributing his expertise to Yuga, Ghory is set to empower the entire NFT landscape. His new stint expects to mark compelling innovations, state-of-the-art initiatives, and groundbreaking accomplishments. So, here’s to brand-new chapters and industry-disrupting inventions.
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